Record labels are actively policing AI‑created vocal likenesses by issuing takedowns, withholding chart eligibility, and forcing re‑releases with human vocals. These enforcement moves are shaping industry norms faster than regulators, pressuring platforms and creators to treat voice likeness as a protected commercial right.
— If labels can operationalize a de facto 'no‑voice‑deepfake' standard, the music economy will bifurcate into licensed, audit‑able AI tools and outlawed generative practices, affecting artists’ pay, platform moderation, and the viability of consumer AI music apps.
EditorDavid
2025.11.29
100% relevant
Haven’s viral song 'I Run' (using Suno) was removed after takedown notices from The Orchard, RIAA and IFPI, withheld from Billboard, and then re‑released with all‑human vocals—showing labels use takedowns and chart rules to enforce likeness limits.
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