Marketplaces Demand Illegal Discounts

Major online marketplaces may pressure suppliers for deeply discounted, effectively subsidized pricing to undercut rivals. Suppliers can face a choice between acquiescing (risking illegality and retail relationships) or cutting the platform out, which reshapes distribution and consumer access. — Highlights a recurring mechanism by which platform market power can distort competition and prompt antitrust scrutiny, supplier self‑help, or policy responses.