Media Amplification Creates Right‑Wing Cool

When elite, left‑leaning media or gatekeepers loudly condemn or spotlight a fringe cultural product, that reaction can operate like free promotion—turning obscure, low‑budget, or AI‑generated right‑wing content into a broader pop‑culture phenomenon. Over time this feedback loop helps form a recognizable 'right‑wing cool' archetype that blends rebellion aesthetics with extremist content. — If true, this dynamic explains how marginal actors gain mass cultural influence and should change how journalists and platforms weigh coverage choices and de‑amplification strategies.