Wellness influencers repackage ordinary guidance—eat whole foods, exercise, sleep, avoid booze—under 'mitochondrial health' branding while asserting eye‑ball diagnoses and conspiracies about medicine. The sciencey gloss gives banal advice a radical edge and licenses sweeping claims about institutions. When adopted by officials, this rhetorical move can steer policy talk without changing substantive recommendations.
— It shows how technobabble can legitimize anti‑institutional narratives in public health while smuggling ideology into federal messaging.
Fin Carter
2025.10.14
73% relevant
The article spotlights wellness/biohacking vendors and speakers claiming to 'reverse' incurable disease and promote peptides while marketing pricey devices, echoing the idea that technobabble and sciencey gloss (e.g., peptides, 'optimisation') legitimize alternative health products and narratives.
Alexandra Jones
2025.10.12
65% relevant
Like wellness influencers rebranding ordinary advice with sciencey gloss, 'Human Design' blends astrology, chakras, and quantum/gene language and is now embraced by business influencers and executives on LinkedIn; the article names Joshua B. Lee and CEO endorsements as examples of this rebranded mysticism entering mainstream professional culture.
Matthew Yglesias
2025.09.09
100% relevant
RFK Jr.’s 'mitochondrial challenges' remarks and Casey Means’ Good Energy, which Yglesias says pairs basic lifestyle advice with false claims about the medical system.