Most People Partly Trust Health Influencers

Pew’s analysis of 6,828 prominent U.S. health influencers (12,800 accounts) and two national surveys (~5,000 respondents each) finds 40% of adults ever get health information from influencers; among those consumers, only 10% trust most/all of what they see, 65% trust some, and 24% trust little or none. Young adults are more likely than older adults to report that influencer information increases their worry about their health, while about half say influencers help them better understand how to be healthy. — This quantifies an important shift in the health information ecosystem — influencers are a common but partially trusted source, so public‑health messaging and misinformation strategies must reckon with influence that is pervasive but unevenly trusted.