Moviegoing concentrates among young, affluent

A recent Pew survey finds that about 53% of U.S. adults saw a movie in theaters in the prior 12 months, but attendance is uneven: two‑thirds of adults 18–29 and 64% of higher‑income adults reported recent theater visits while only 39% of those 65+ did. These gaps suggest theatrical exhibition is becoming a more segmented cultural venue rather than a universal mass experience. — If moviegoing is now concentrated in younger and wealthier cohorts, that shifts who shapes mainstream cultural conversation, box‑office economics, and how awards and studios allocate distribution and marketing resources.