Small, high‑quality newsletters that cultivate focused audiences (policy staffers, executive officials, academic elites) function as lightweight institutions: they recruit editorial talent, invest in higher‑effort investigative production, and can rapidly shape policy conversations disproportionate to their subscriber counts.
— If boutique newsletters continue professionalizing (hiring editors, producing investigations, launching video), they will reshape how policy ideas diffuse into legislatures and agencies and become a new tier of civic infrastructure.
Santi Ruiz
2026.01.16
100% relevant
Santi Ruiz reports Statecraft doubled to ~30k subscribers, grew institutional readership in Congress and the executive branch, plans investigative, multi‑voice episodes and video, and is hiring an editor (IFP job posting).
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