No‑AI Pledges As Brand Strategy

DC Comics’ president vowed the company will not use generative AI for writing or art. This positions 'human‑made' as a product attribute and competitive differentiator, anticipating audience backlash to AI content and aligning with creator/union expectations. — If top IP holders market 'human‑only' creativity, it could reshape industry standards, contracting, and how audiences evaluate authenticity in media.