Global social media time peaked in 2022 and has fallen about 10% by late 2024, especially among teens and twenty‑somethings, per GWI’s 250,000‑adult, 50‑country panel. But North America is an outlier: usage keeps rising and is now 15% higher than Europe. At the same time, people report using social apps less to connect and more as reflexive time‑fill.
— A regional split in platform dependence reshapes expectations for media influence, regulation, and the political information environment on each side of the Atlantic.
Tyler Cowen
2025.10.04
88% relevant
Cowen cites John Burn‑Murdoch’s FT analysis of GWI data showing global social‑media time peaked in 2022 and fell ~10% by late 2024, with the sharpest drop among teens and twenty‑somethings—core facts at the heart of the existing idea.
msmash
2025.10.03
100% relevant
GWI data cited: 2h20/day average globally (down ~10% vs 2022), North America up and 15% above Europe, declining 'stay in touch/express/meet' use since 2014.
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