Global social media time peaked in 2022 and has fallen about 10% by late 2024, especially among teens and twenty‑somethings, per GWI’s 250,000‑adult, 50‑country panel. But North America is an outlier: usage keeps rising and is now 15% higher than Europe. At the same time, people report using social apps less to connect and more as reflexive time‑fill.
— A regional split in platform dependence reshapes expectations for media influence, regulation, and the political information environment on each side of the Atlantic.
Jcoleman
2025.12.03
78% relevant
The Pew finding that young adults rely heavily on social media for news and trust it aligns with the prior observation that North America remains an outlier with persistent or rising social‑platform engagement; this report supplies the age‑cohort detail that explains that regional outlier.
Tyler Cowen
2025.10.04
88% relevant
Cowen cites John Burn‑Murdoch’s FT analysis of GWI data showing global social‑media time peaked in 2022 and fell ~10% by late 2024, with the sharpest drop among teens and twenty‑somethings—core facts at the heart of the existing idea.
msmash
2025.10.03
100% relevant
GWI data cited: 2h20/day average globally (down ~10% vs 2022), North America up and 15% above Europe, declining 'stay in touch/express/meet' use since 2014.
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