Microsoft has rebranded the classic Office portal as the 'Microsoft 365 Copilot app,' explicitly making the AI assistant the entry point for launching Word, Excel and other productivity tools. That move both normalizes the assistant as the primary user interface and consolidates discovery, data flow, and default UX around a single vendor‑controlled agent.
— This reframes competition, privacy, and antitrust debates: making AI the front door for productivity changes market power, monetization pathways (ads/subscriptions), and which governance levers (app store, OS defaults, enterprise procurement) matter most.
msmash
2026.01.06
100% relevant
Article notes Office.com now greets users with a message that the 'Microsoft 365 Copilot app (formerly Office)' is the place to create and launch apps, i.e., Copilot has become the launcher and brand for Office services.
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