OpenAI plans a Sora update that will generate videos with copyrighted characters unless rightsholders proactively opt out. This flips the burden of enforcement onto studios and agencies, effectively normalizing use unless a centralized registry or request is filed.
— It could remake copyright enforcement in the AI era, pushing industry toward registries and standardized permissions while inviting lawsuits and regulation over who sets the default.
msmash
2025.09.29
100% relevant
OpenAI began alerting talent agencies and studios that Sora will include copyrighted material by default and provided an opt‑out process.
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