Password managers ditch 'always free'

A major consumer password manager quietly removed prominent 'Always free' language and recast its public values after a leadership turnover dominated by executives with mergers‑and‑acquisition backgrounds. The changes are subtle (the free tier still exists elsewhere on the site) but combined with new leadership they signal a possible shift from community/transparent positioning toward monetization and brand trust messaging. — If replicated across security and privacy tools, this shift could reduce affordable access to essential security infrastructure and erode community trust in critical consumer tech.