People want trained, transparent, clear sources

A large Pew survey finds roughly three‑quarters of Americans say medical training, transparency about conflicts of interest, and easy-to-understand information are 'highly important' qualities for health information sources. Even where people use AI chatbots or social media, convenience and understandability often explain uptake more than perceived accuracy. — If public health messaging and platform policy ignore these prioritized qualities, efforts to fight misinformation and improve health outcomes will misfire because users will keep choosing convenient, comprehensible sources even when less accurate.