Personalized Nudge Governance

Nudge practice is shifting from one‑size‑fits‑all defaults to targeted, personalized nudges that exploit individual differences to increase effectiveness. Such personalization raises new demands: privacy safeguards, audit logs, measurable heterogeneous‑effect reporting, and legal limits on behavioral profiling when states or platforms deploy tailored influence at scale. — If nudge units and platforms move to individualized interventions, the debate over behavioral policy will pivot from abstract paternalism to concrete questions about surveillance, equity, and accountable deployment of psychographic interventions.