When a platform owner supplies status (e.g., the Twitter sale), that private prestige can substitute for academic or media prestige and instantly institutionalize a previously fragmented online movement. This substitution changes who legitimates ideas, who gains access to policymaking networks, and how quickly fringe cultural claims become governing policy.
— If platforms can supply institutional prestige, this creates a new lever for political capture and a must‑track mechanism in tech, party strategy, and media regulation debates.
Christopher F. Rufo
2026.01.07
100% relevant
Christopher Rufo’s interview quotes Mark Granza describing Musk’s purchase of Twitter as the moment the dissident Right gained the institutional prestige it previously lacked, directly exemplifying the mechanism.
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