Political Astrology as Recruitment

Astrology and other New‑Age spiritual practices are being repurposed by partisan media ecosystems as tools for political recruitment and identity formation: influencers translate horoscopes and spiritual coaching into community rituals that align members with partisan frames and grievance narratives. — If esoteric beliefs become a vector for political mobilization, regulators, platforms, and civic institutions will need new ways to track and respond to non‑ideological cultural recruitment that nevertheless has political effects.