Propaganda Is Consumer‑Driven

When social rewards and audience attention create demand for particular narratives, supply (propaganda, spin, amplification) follows; belief markets are shaped not only by producers but by what people want others to believe. This flips the usual focus from 'who broadcasts' to 'what audiences reward,' making persuasion a two‑sided market problem. — If true, policies and interventions that target persuasive supply (platform takedowns) will fail unless they also change the demand signals that reward harmful messaging.