Rebranding AI as 'Super Intelligence'

Political leaders can change the public framing of technology by ordering terminology shifts (e.g., instructing agencies to call AI 'super intelligence'), which alters threat perception and can be used to justify particular policy mixes — either acceleration, exceptional governance, or both. Such rhetorical moves are a cheap but high‑impact lever: they influence media narratives, public worry levels (the Reuters/Ipsos poll shows 73% worry), and the political cover available for regulatory choices. — If presidents or major officials reframe technology with evocative labels, that reframing can skew public risk perception and lock in regulatory and industrial priorities across agencies and debates.