Recaps Normalize Algorithmic Profiling

Platforms are packaging users’ behavioral histories into shareable, personality‑style summaries (annual 'Recaps') that make algorithmic inference visible and socially palatable. That public normalization lowers resistance to deeper profiling, increases social pressure to accept platform labels, and creates fresh vectors for personalized persuasion and targeted monetization. — If replicated broadly, recap features will shift public norms around privacy and profiling and expand platforms’ leverage for targeted political and commercial persuasion.