Media and activist communities can manufacture a sense of religious revival by amplifying social‑media conversions, selective anecdotes, and single polls — even when those polls are later discredited. The resulting narrative can influence clergy strategy, political messaging, and public perceptions long before good data arrives.
— Shows how shallow data and viral stories can create runaway cultural narratives with political and institutional consequences.
Ben Sixsmith
2026.04.01
100% relevant
Bible Society report based on a YouGov poll that YouGov later withdrew, plus contrasting British Social Attitudes polling and Sir John Curtice analysis cited in the article.
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