A growing number of conservative activists, religious influencers and lifestyle creators are adopting astrology and occult practices as part of their political and branding toolkits. This functions less as hobbyism than as a status and meaning machine—providing moral vocabularies, identity rituals, and shareable content that can be weaponized or monetized.
— If sustained, the trend will reshape conservative cultural formation, change how political legitimacy is signalled, and affect platform moderation, because esoteric frames become vectors for recruitment and public persuasion.
Lou Perez
2026.01.13
100% relevant
Article claim: 'the christian right is turning to the occult' and 'fitness influencers and biohackers use astrology as a lifestyle guide' — concrete actors and cultural moves that exemplify the idea.
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