A growing consumer narrative treats curated pre‑owned goods as superior gifts because they carry history, superior materials, and apparent discernment. This is changing gift‑giving norms: secondhand items are now intentionally purchased to signal taste, ethics, and cultural literacy rather than merely to save money.
— If widely adopted, this reverses retail demand patterns, pressures fast‑fashion and mass‑market firms, and pushes policy and business debates toward resale markets, quality standards, and waste regulation.
Ted Gioia
2026.01.01
100% relevant
Gioia cites a survey (82% likelier to buy pre‑owned gifts) and media anecdotes (GQ, WSJ) plus his own experience receiving higher‑quality vintage gifts, showing consumer preference and cultural framing shifting away from new mass goods.
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