Shmoderation as political branding

Rebrand 'moderates' as 'shmoderates' — voters who mix policy positions across traditional left/right buckets and care more about problem‑solving than ideology. Politicians and parties could organize around a 'problem solvers' identity (e.g., the Problem Solvers Caucus) rather than the unloved label 'moderate.' — If adopted, this framing could change candidate messaging, coalition building, and media coverage of the political center ahead of competitive elections.