Short, viral food videos optimize for shareable moments (one‑line takes, cheese‑pulls, branded reactions) and systematically displace longform criticism. That shift converts culinary judgment into collectible, rankable clips that reward spectacle over context and concentrates cultural influence in influencer economies rather than trained critics.
— If criticism becomes snackable, cultural authority and expert accountability erode, reshaping restaurant economics, journalism careers, and urban cultural capital.
Jack Burke
2025.12.01
100% relevant
Topjaw’s viral street‑interview reels, cited decline to 'seven national restaurant critics', newsroom staffing cuts (~15% editorial investment decline), and the rise of Instagram/TikTok food‑porn aesthetics in the article.
Jack Burke
2025.11.30
92% relevant
This article is a direct case study of the idea: it documents influencers (Topjaw, Eating With Tod, etc.) producing rapid, repeatable 'best of' clips that crowd out longform critics (Fay Maschler, AA Gill) after newsroom cuts—precisely the mechanism the existing idea names (short, viral formats supplanting expert gatekeepers).
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