Social‑class conformity fails replication

Reports that the published claim 'lower‑class consumers more often copy majority shopping behaviour' has failed in careful replication attempts. This specific reversal matters because the finding has been used in marketing, sociology and policy arguments about how class shapes consumer influence. — Failed replications of prominent behavioral claims should temper policy and marketing decisions that rely on single studies and push for routine robustness checks before delegating social interventions to those findings.