Spray‑on Christianity as Brand Pivot

Celebrity conversions published through partisan imprints can function less as genuine theological journeys and more as branding moves: quick, performative faith narratives packaged like self‑help, amplified by partisan platforms and grievance framing. The format mixes self-disclosure, audience tasks, AI-sidebars and complaint narratives to monetize and politicize a religious identity. — If celebrities and partisan publishers treat religion as a quick-brand pivot, it shifts how publics encounter faith—turning conversion into a marketable political-cultural product and changing the sources of religious authority.