State bans on surveillance pricing

States can and are moving to outlaw the use of shoppers' personal data (browsing history, location, purchase behavior) to set individualized prices for goods and delivery. Maryland’s Protection From Predatory Pricing Act, sent to the governor, prohibits such pricing for food retailers and third‑party delivery services while carving out loyalty, subscription, and baseline exceptions. — If other states follow, targeted pricing bans will reshape consumer privacy protections, platform business models, and litigation strategies over deceptive trade practices.