A new regulatory pattern: states build centralized portals that let residents submit one verified deletion/opt‑out request to all registered commercial data brokers, forcing industry‑wide record purges on a statutory timetable while exempting firms’ first‑party datasets. The hub model creates operational duties for brokers (timelines, reporting), a persistent regulatory dataset of who holds what, and a new chokepoint for enforcement and political pressure.
— If other jurisdictions copy California’s DROP, it will reshape the business model of data brokers, reduce availability of commercial identity data for marketing and AI training, and create new compliance and liability burdens that intersect with consumer privacy, security, and national‑level data governance.
BeauHD
2026.01.06
90% relevant
The article reports the exact policy described by the existing idea: California’s DROP creates a centralized registry (CalPrivacy) that accepts a single resident deletion/opt‑out demand and forwards it to all brokers, with reporting and 45‑day compliance windows — the operational prototype of a state‑run deletion hub.
EditorDavid
2026.01.05
100% relevant
California’s Delete Requests and Opt‑Out Platform (DROP) — a single, verified request routed to more than 500 registered data brokers with a 90‑day processing/reporting requirement starting Aug 2026 — is the concrete policy prototype for this idea.
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