Steyer’s TV Dollars Could Buy California

A billionaire who can buy extraordinary amounts of broadcast airtime can overcome ideological liabilities in a liberal state by shaping early attention and name recognition. In top‑two primary systems, heavy TV saturation can convert a modest polling base into a run‑off spot simply by dominating what voters see in the closing weeks. — Shows how concentration of advertising spend by wealthy candidates can subvert anti‑elite narratives and materially alter candidate selection in a high‑stakes statewide contest.