Streaming Casting Lock‑In

Major streaming services are starting to withdraw cross‑device features (like phone→TV casting), forcing users into native TV apps and remotes. This is not just a UX tweak: it centralizes measurement, DRM and monetization on the TV vendor/app while fragmenting interoperability that consumers once relied on. — If this pattern spreads, it will reshape competition among smart‑TV makers, weaken universal casting standards, and make platform control over in‑home media a public policy issue about consumer choice and fair interoperability.