Streaming embraces vertical short‑form

Major subscription services are integrating vertical, social‑style short video into TV‑grade apps and adding advertiser tools (automated creative generators, new metrics). That repackages social discovery inside walled streaming environments and lets broadcasters capture daily active attention previously owned by social apps. — If streaming apps successfully internalize short‑form social feeds and ad toolchains, platform power, advertising economics, and cultural gatekeeping will shift from open social networks toward large, consolidated media platforms.