Streaming Spend as Cultural Power Metric

Updated: 2026.01.12 16D ago 1 sources
Use total annual content spend by global streamers as a standard, auditable metric of cultural‑market power (percent of global content spend, year‑over‑year growth, concentration ratios). Tracking this series (and major platform shares within it) reveals when private platforms cross thresholds that justify different competition, labor, and cultural‑policy responses. — A simple, published threshold (e.g., streamers >$100B or >40% of global spend) gives policymakers and the public a clear trigger for antitrust scrutiny, public‑interest interventions, and labor/energy planning.

Sources

Streamer Spend To Top $100B For First Time In 2026
msmash 2026.01.12 100% relevant
Ampere’s forecast that streamer spend will hit $101B in 2026 and represent ~40% of global content investment; named actors include Netflix, Disney+, Prime Video, HBO Max, Paramount+, and Apple TV.
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