Studios Build Premium Screen Certifications

Studios are starting to certify and brand their own premium large‑format theater experiences (a la Disney's 'Infinity Vision') to substitute for scarce third‑party formats like IMAX. This lets studios control exhibition standards, set higher price tiers, and sidestep capacity constraints when competitors have already booked the dominant premium slots. — If studios routinely create proprietary exhibition certifications, it will reshape how cinemas compete, how ticket premiums are set, and who controls cultural prestige and revenue in the theatrical market.