A senior executive at Luma AI’s Dream Lab LA says all major Hollywood studios are already using AI under the radar and will announce high‑profile projects soon. This suggests a rapid normalization of AI across film workflows, from pre‑vis and VFX to casting and editing.
— If true, it will reshape labor negotiations, IP liability, and content standards across the entertainment industry, moving the AI‑in‑film debate from speculation to deployment.
msmash
2025.10.14
62% relevant
The report details mainstream use of ChatGPT, Midjourney, and Runway across Indonesia’s film workflows (scripts, storyboards, VFX), mirroring the 'quiet' industry shift to AI described in the idea—now evidenced in a national film sector rather than only Hollywood.
EditorDavid
2025.10.06
78% relevant
The piece cites Deadline reporting that Luma AI’s studio head said 'all the big companies and studios' are already working on AI‑assisted projects under NDA, directly reinforcing the idea that AI is already embedded in studio pipelines despite muted public disclosure.
Alexander Kruel
2025.09.29
100% relevant
Deadline interview: the head of Luma AI’s Dream Lab LA said studios are quietly embracing AI and public announcements are coming at the start of the new year.