Subscription Greedflation Backfires

Updated: 2025.09.24 27D ago 1 sources
Major platforms are pushing routine, above‑inflation price hikes while cutting premium output, betting users won’t churn. This 'greedflation' can trigger a reputational break—like Las Vegas’s price‑gouging—where consumers suddenly exit and demand collapses. Once trust is lost, recovery is hard even if prices later stabilize. — It warns that short‑term pricing power in dominant media platforms can undermine long‑run demand and consumer trust, reshaping media strategy and potential regulatory scrutiny.

Sources

Subscription Prices Gone Wild!
Ted Gioia 2025.09.24 100% relevant
Apple TV+ raised prices 30%; Disney+ nearly tripled ad‑free prices in six years; Spotify plans regular 12–24 month hikes while reporting no unusual churn.
← Back to All Ideas