Superfood Science as Clickbait

Novel or startling biological findings (e.g., 'cockroach milk') are frequently repackaged as consumer-ready 'superfoods' in headlines and fiction, despite expert qualifiers and practical limits. That repackaging changes what the public remembers and can distort priorities in research funding and regulation. — Highlights how media and narrative packaging convert niche biological curiosities into policy and market chatter, creating false expectations and distracting from substantive scientific questions.