Theaters Use Airline‑Style Pricing

Movie chains are increasingly using dynamic, tiered pricing and premium‑format surcharges (like IMAX, 70mm) to sell the same film at very different prices depending on screen, time, and demand. Data points include Regal charging $50 for a Dune opening‑night premium seat and EntTelligence reporting premium formats rose from 13% to 17% of tickets with average prices around $18 nationally. — If movie exhibitors generalize yield‑management, access to shared cultural goods will become more stratified, shifting how films function as mass culture and changing revenue models across studios, theaters, and streaming.