Trademark perimeter for likeness

Celebrities and performers can construct a legal 'perimeter' around dynamic, short audiovisual assets (micro‑clips, catchphrases, characteristic gestures) by filing narrowly tailored trademarks that cover digital uses and simulated reproductions. That creates a regime where consent, attribution, and commercial licensing become the default terms for AI systems that would synthesize a recognisable person. — If adopted widely, trademark perimeters will become a de‑facto governance tool for controlling synthetic likenesses, forcing platforms, model builders, and creators to negotiate permissions or to build detection/avoidance into training and inference pipelines.