Treat Addiction Like Skin Cancer

The article likens alcohol vulnerability to fair‑skinned people moving to sunny climates: both are evolutionary mismatches that can be mitigated with targeted technologies (hats/sunscreen for sun; tailored biochemistry for alcohol). This reframes addiction from a moral or PR problem to a solvable medical one. It argues funding should go to mitigation tools rather than narrative suppression. — It pushes policy toward mismatch‑aware biomedical interventions instead of stigma‑avoidance strategies that can block research.