The article argues Britain’s political class has performed cover versions of 1990s Britpop‑era branding instead of generating new governing ideas. The 1997 Demos 'Britain™' project turned national strategy into image management; today’s leaders still cosplay that moment while the country declines.
— It reframes Britain’s malaise as a branding‑first governance model that substitutes nostalgia for institutional competence and policy innovation.
Alexander Pelling-Bruce
2025.09.03
68% relevant
The article depicts the Conservatives running on branding and process—'best in class political organisation' and a boilerplate '3+5 Plan'—rather than new governing ideas, echoing the critique that Britain’s political class has substituted image-management and recycled scripts for genuine policy innovation.
Louis Elton
2025.08.25
70% relevant
The piece argues that 'hub' branding is a quintessentially New Labour–style, image‑first governance trope that persists under Starmer, using soft labels to market policy rather than reform institutions—mirroring the article’s thesis that Britain’s class of leaders performs branding instead of generating new governing ideas.
Aris Roussinos
2025.08.22
100% relevant
References to Demos’s 'Britain™' paper, Tony Blair’s 1996 'Blade Runner' warning, and today’s 'bucket‑hat' politicians aping Oasis/Blur imagery.