Video-first commentators on platforms like YouTube are displacing traditional outlets as everyday news sources. Reuters’ 2025 data show YouTube leading for news consumption and rising recognition of individual online influencers, while TV and print continue steep declines.
— If personalities on video platforms become primary news gatekeepers, power shifts from institutions to creators, reshaping regulation, trust, and political mobilization.
Richard Hanania
2025.10.06
50% relevant
The article explicitly locates Republican opinion formation in Fox News, major podcasts, and X influencers and argues these elites will steer future GOP priorities—aligning with the claim that video‑first creators and platform personalities now gatekeep political discourse.
msmash
2025.10.02
70% relevant
Gallup’s finding that only 28% of Americans trust mass media strengthens the conditions described in the idea: declining faith in legacy outlets drives audiences toward YouTube and individual influencers as primary news sources.
Dylan Partner
2025.09.18
62% relevant
By showing a single Substacker rivaling legacy outlets in audience and agenda-setting, it underscores the shift of news gatekeeping from institutions to individual creators on new platforms.
Jesse Singal
2025.09.12
78% relevant
The author emphasizes that many—especially young—Americans get news through figures like Charlie Kirk, who 'bypassed old sources of mainstream authority,' illustrating the shift from legacy outlets to individual influencers as primary news filters.
msmash
2025.09.10
70% relevant
The article shows audio following the same personality‑platform trend as video: celebrity/chat podcasts are attracting the ad dollars while narrative/investigative formats (Pineapple Street, Wondery, Gimlet) are shuttered. Edison’s 55% monthly podcast reach paired with budget flight to cheap chat mirrors the shift to creator‑led, influencer distribution.
Dan Williams
2025.06.25
100% relevant
Reuters 2025 report sections on the 'growing influence of video platforms and vodcasters' and U.S. usage patterns (YouTube #1; influencer recognition such as Candace Owens).
Dominic Cummings
2024.10.31
86% relevant
Cummings tells Democrats to watch Theo Von/Joe Rogan and notes Trump leveraged that ecosystem while Harris 'couldn’t be risked' on Rogan, directly illustrating that influencer video platforms shape mass political communication more than legacy media.