Warranty Cards as Political Data

Gun manufacturers collected warranty cards that often promised confidentiality, then their trade group allegedly compiled and shared those records with political consultants to mobilize voters. A new class‑action says millions of gun owners’ names and addresses were used for electioneering without consent, echoing ProPublica’s findings about a decades‑long program. — If consumer warranty data can be repurposed for campaigns, consent and disclosure rules for political microtargeting—and the liability of trade groups and brands—may need overhaul.