Online debates about obesity often function less as health interventions and more as status‑signalling and mate‑market bargaining: shaming or lecturing an individual’s weight rarely triggers sustained change because it ignores the social incentives and identity work that underlie body choices.
— If weight is treated primarily as a social/sexual signal, public‑health campaigns, platform moderation, and gender‑policy debates must rethink tactics from moralizing admonitions to structural, incentive‑aware approaches.
Kristin McTiernan
2026.01.01
100% relevant
The article’s fictionalized Twitter exchange and cited tweets (e.g., AntiDoc, PhilosophiCat) exemplify how male commentators frame weight as the decisive mating handicap and assume corrective moral instruction will change behaviour.
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