Private messaging channels can scale to a meaningful fraction of the electorate and act as both organizational infrastructure and broadcast medium, making them decisive in turnout and narrative control. A channel that grows from millions to over 10 million members can mobilize street demonstrations and reverse online advantages in days.
— If private‑messaging networks can reach ~7% of voters quickly, regulators, parties and courts must treat them as core electoral infrastructure with implications for moderation, transparency, and election law.
Alex Hochuli
2026.10.26
100% relevant
André Janones’s 'Lula’s Army' WhatsApp channel reportedly grew from 3 million to over 10 million members during the campaign (cited in this article), representing ~7% of Brazil’s electorate.
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