Pew finds that a majority of Americans who regularly get news on WhatsApp are Hispanic (52%), far higher than on any other platform. This implies Spanish‑speaking and immigrant communities consume and share news in encrypted group channels that are largely invisible to traditional monitoring.
— Campaigns, newsrooms, and regulators must treat WhatsApp as a primary news venue for Hispanic audiences when addressing outreach and misinformation.
Sara Atske
2025.09.25
100% relevant
Pew table: WhatsApp regular news consumers are 52% Hispanic, 59% women, and 54% Dem/Lean Dem.
← Back to All Ideas