A large randomized Pew experiment (May 2025, n≈8,937) tested whether asking about 'homosexuality' versus 'homosexual behavior' changes respondents' moral judgments. The two phrasings produced nearly identical shares calling the subject 'morally wrong' (39% vs. 41%), with no statistically significant differences across major demographic and religious subgroups.
— If common moral‑opinion questions are robust to small wording shifts, media and policymakers should be less quick to treat framing differences as explanations for apparent opinion change or disagreement.
Jess Ludwig
2026.05.06
100% relevant
Pew Research Center survey experiment, May 5–11, 2025, random assignment to 'homosexuality' vs 'homosexual behavior' wording; reported 39% vs 41% 'morally wrong' (difference not statistically significant).
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