Persistent, generative 'world models' create interactive, durable environments that demand prolonged engagement rather than micro‑attention snippets. That will shift cultural production, advertising, education and platform competition from short‑burst virality to sustained world‑building economics and infrastructure.
— If world models scale, they will change who holds cultural power, how youth attention is shaped, and which firms capture monetization and data — requiring new policy on platform governance, child safety, and cultural liability.
Kiara Nirghin
2026.01.12
100% relevant
The article cites Genie 3 (Google DeepMind) and World Labs (Fei‑Fei Li) as exemplars and frames the central question as 'who builds and controls' the worlds that will demand Gen Z’s extended attention.
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