Writers as Audience Managers

Writing for a living now requires managing attention as a continuous, cross‑platform operation: newsletters, short clips, and social experiments are part of the production process, and audience‑building permanently shapes editorial choices. The job blends creative craft with marketing, testing, and platform optimization. — This reframes debates about cultural production and labor: policy on intellectual property, platform rules, creator safety nets, and cultural prestige must account for audience‑management as a core, paid skill, not an optional marketing add‑on.