Multicultural Idols, Exploitative Contracts

Western brands are outsourcing 'authentic' diversity to K‑pop style idol groups assembled by global talent factories, then using that image to sell products. Behind the cheerful representation claims are restrictive 'slave' contracts, relentless output schedules, and tight behavioral control typical of the K‑pop system. — It reframes corporate representation as potential labor‑washing, forcing scrutiny of how global entertainment supply chains turn identity into marketing while hiding worker conditions.